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Are you a fan of Korean cosmetics? If so, then you’re in luck! The beauty industry is constantly evolving, and Korean cosmetic brands are leading the way with their innovative and high-quality products.

In this article, we’ll be sharing with you our list of the best Korean cosmetic brands of 2023. Our team has done extensive research and fact-checking to make sure that we provide you with accurate information about each brand. From skincare to makeup, we’ve got you covered.

So whether you’re new to the world of K-beauty or a seasoned pro, keep reading to discover which brands made our list and why they deserve your attention.

Top 15 Korean Cosmetic Brands: 

1. Laneige

If you’re a fan of Korean cosmetics, then you’ve probably heard of Laneige the Korean skin care products popular name, and let me tell you, they live up to the hype.

This brand is known for its innovative and effective skincare products that are perfect for achieving that coveted K-beauty look.

One of their most popular products is the Water Sleeping Mask which has gained a cult following worldwide. The mask is designed to hydrate and brighten your skin while you sleep, making it an essential part of any Korean beauty routine.

In addition to the Water Sleeping Mask, Laneige also offers a range of other skincare products that cater to various skin types and concerns.

Their Lip Sleeping Mask is another fan favourite thanks to its ability to leave lips feeling soft and smooth after just one use.

Overall, Laneige is a must-try brand for anyone looking to incorporate more Korean cosmetics into their routine or simply wanting high-quality skincare products that work.

2. Innisfree

You’ll be thrilled to discover the exceptional quality and unique ingredients used in Innisfree’s skincare products. As one of the best Korean cosmetic brands out there, Innisfree has built a reputation for providing high-quality beauty products that cater to different skin types.

From their famous Green Tea Seed Serum to their Jeju Volcanic Pore Clay Mask known for its antioxidant effects, they offer a wide range of skincare items that are perfect for those looking for natural ingredients. Innisfree prides itself on using natural ingredients like green tea, volcanic clay, and orchid extract in its products. These ingredients have been long known for their benefits when it comes to achieving healthy-looking skin.

With Innisfree’s extensive collection of skincare products, you can find something suitable for your specific skin type and concerns. Whether you’re dealing with dryness or oiliness, fine lines or dark circles, there’s an Innisfree product that can help address those issues while keeping your skin nourished and healthy-looking.

3. Huxley

Explore the exceptional world of Huxley’s skincare products and discover how they can transform your skin with their unique blend of cactus extract and other natural ingredients.

As one of the leading Korean skincare brands, Huxley has gained a reputation for offering high-quality products that deliver real results.

Whether you’re looking for a serum, essence, or toner, Huxley has everything you need to achieve beautiful, radiant skin.

One of Huxley’s most popular products is the Secret of Sahara Essence; it contains 90% pure cactus extract, which is known for its ability to hydrate and nourish the skin.

This lightweight formula absorbs quickly into the skin, leaving it feeling soft and smooth.

The essence also contains hyaluronic acid and prickly pear seed oil to further enhance its moisturizing properties.

Another must-try product from Huxley is their Toner Extract It; this toner helps to balance the pH level of your skin while providing hydration and nourishment.

With a blend of cactus extract and birch sap, this toner leaves your skin feeling refreshed and revitalized.

Overall, if you’re looking to incorporate Korean skincare into your routine or want to try out a new brand that offers innovative formulas with natural ingredients – then look no further than Huxley!

4. Pyunkang Yul

Get ready to experience the transformative power of Pyunkang Yul skincare products. They are known for their minimalistic approach to beauty and use of traditional Korean medicine-inspired ingredients. The brand was founded by Pyunkang Oriental Medicine Clinic in Seoul, South Korea. Their goal is to provide gentle yet effective skincare solutions that address various skin concerns.

Pyunkang Yul’s popular products include Essence Toner, Moisture Ampoule, and Balancing Gel. Their Essence Toner contains 91.3% Milk Vetch Root Extract. This extract helps hydrate and soothe the skin while improving its overall texture. Their Moisture Ampoule delivers intense hydration without feeling heavy or greasy on the skin. It is perfect for those with dry skin. Lastly, their Balancing Gel is a lightweight moisturizer. It helps regulate oil production while providing long-lasting hydration.

Pyunkang Yul’s simple yet effective approach to skincare has earned them a spot among Soko Glam’s best-selling brands. They are alongside other popular Korean brands like Cosrx. Their use of ingredients such as Centella Asiatica also makes them an excellent choice for anyone looking for gentle exfoliation and hydration in their skincare routine.

5. Etude House

Immerse yourself in the whimsical world of Etude House and indulge in their playful yet effective skincare and makeup products. This Korean cosmetic brand is known for its vibrant colours, cute packaging, and innovative formulas that cater to all skin types.

Their skincare line includes a range of products infused with hyaluronic acid, snail mucin, Centella, vitamin C, green tea, and other natural ingredients that help nourish and rejuvenate your skin. Etude House’s best-selling product is their Moistfull Collagen Cream which contains super collagen water molecules that penetrate deep into the skin to provide intense hydration.

Another popular product is their Wonder Pore Freshner which helps balance the pH levels of your skin while also minimizing the appearance of pores. For those looking for a brightening effect, their Pearl Aura Brightening Essence is an excellent option as it contains pearl extract and niacinamide that work together to give you a radiant complexion.

Whatever your skincare needs may be, Etude House has got you covered with their extensive range of products that are not only effective but also fun to use!

Their makeup line is just as impressive with an array of lip tints, eyeshadows, mascaras, blushes, and more – all designed to make you look and feel beautiful. One standout product is their Dear Darling Water Gel Tint which comes in various shades ranging from subtle pinks to bold reds. The lightweight formula provides long-lasting colour without drying out your lips thanks to its hydrating ingredients such as hyaluronic acid and berry extracts.

Etude House is a must-try Korean cosmetic brand for those who want high-quality beauty products with a touch of playfulness. With its colourful packaging and effective formulas enriched with natural ingredients like hyaluronic acid, snail mucin, Centella, vitamin C, and green tea – there’s something for everyone!

6. Missha

Now that you know about Etude House, it’s time to move on to another popular Korean cosmetic brand – Missha. If you’re looking for a brand that can help you achieve the coveted ‘glass skin’ look, Missha is worth checking out.

Their products are designed to nourish and brighten your skin while protecting it from harmful UV rays with their high SPF formulas.

One of Missha’s best-selling products is their Time Revolution The First Treatment Essence. This essence contains a blend of fermented yeast extract and niacinamide that helps improve the overall texture and tone of your skin. It also helps to hydrate your skin, making it look plump and youthful.

Another popular product from Missha is their M Perfect Cover BB Cream. This BB cream provides amazing coverage while also protecting your skin with SPF 42 PA+++. It’s perfect for those who want to even out their complexion without wearing heavy makeup.

7. Tony Moly

If you’re a fan of cute packaging and effective skincare, Tony Moly is a brand that deserves your attention. This Korean cosmetic company has gained a following for its innovative products. For example, the Tony Moly Panda’s Dream So Cool Eye Stick helps to reduce puffiness and dark circles under the eyes. But Tony Moly isn’t just about fun product names and adorable packaging – they also offer quality ingredients that are gentle on sensitive skin.

One popular product from Tony Moly is their Moisture Boost Gel To Water Morning Cleanser. This cleanser transforms from a gel to water upon contact with the skin, making it easy to apply and rinse off. It’s formulated with antioxidant-rich green tea extract and hyaluronic acid to help moisturize while cleansing the skin.

Another standout product is the Clean Dew Foam Cleanser, which uses natural extracts like papaya and bamboo to gently exfoliate and brighten the complexion. And if you need some serious hydration, try out the Chok Chok Green Tea Watery Cream – it contains 63% green tea extract to soothe and nourish dry skin.

Don’t forget about their cult-favourite Magic Food Banana Hand Milk lotion or their award-winning Peach Lip Balm either! Overall, Tony Moly offers playful yet effective skincare solutions that are worth checking out for any beauty enthusiast.

8. Cosrx

You’re in for a treat with Cosrx, a Korean skincare brand that’s been making waves in the beauty community for its no-fuss approach to achieving clear and healthy skin.

If you have oily skin or struggle with fine lines, this brand may just be your new holy grail.

One of the standout products from Cosrx is their Advanced Snail 96 Mucin Power Essence, which uses snail mucin to repair and hydrate the skin. Not only does it help improve overall skin texture and resilience, but it also aids in strengthening the skin barrier to prevent further damage from environmental stressors.

Another popular product is their Low pH Good Morning Gel Cleanser, which contains natural ingredients like tea tree oil and witch hazel to gently cleanse without stripping the skin of its natural oils.

With affordable prices and effective formulas, it’s no wonder why Cosrx has gained such a devoted following.

9. Round Lab

Round Lab is a Korean skincare brand that has been steadily gaining recognition for its minimalist approach to beauty and efficacy-driven formulations. The company’s philosophy revolves around simplifying skincare routines by offering products that target specific skin concerns without the need for an extensive list of ingredients.

One of the most appealing aspects of Round Lab is its emphasis on clean, gentle formulations suitable for all skin types, including sensitive skin. The brand focuses on harnessing the power of natural ingredients, such as birch sap, mugwort, and hibiscus, to deliver impressive results without causing irritation.

Some of Round Lab’s top products include:

1. Dokdo Cleanser: This gentle, pH-balanced cleanser effectively removes impurities and makeup without stripping the skin of its natural oils, making it ideal for daily use.

2. Birch Juice Moisturizing Cream: Enriched with nourishing birch sap, this lightweight cream provides long-lasting hydration and strengthens the skin’s barrier function.

3. Mugwort Calming Toner: Formulated with soothing mugwort extract, this toner helps calm irritated skin and reduce redness while maintaining optimal hydration levels.

4. Hibiscus Vital Peeling Gel: This mild exfoliating gel removes dead skin cells and impurities without causing irritation, revealing a smoother, more radiant complexion.

5. 1025 Dokdo Sheet Mask: Infused with the brand’s signature Dokdo complex, this sheet mask provides intense hydration and calming benefits, leaving skin feeling refreshed and revitalized.

Round Lab’s minimalist packaging is another noteworthy feature that reflects the brand’s focus on simplicity and effectiveness. The clean, modern design is not only visually appealing but also conveys the brand’s commitment to offering straightforward, no-fuss skincare solutions.

In conclusion, Round Lab is an excellent choice for those seeking effective, minimalist Korean skincare. With its carefully formulated products, commitment to natural ingredients, and sleek packaging, Round Lab has successfully carved a niche for itself in the competitive world of K-beauty.

10. Dear, Klairs

Immerse yourself in the world of Dear, Klairs, where natural and gentle ingredients infuse together to create a skincare line that will transform your complexion. This Korean cosmetic brand prides itself on using vegan-friendly and cruelty-free products that are suitable for all skin types.

One of their most popular products is the Supple Preparation Facial Toner, which helps to hydrate and soothe the skin while removing any dead skin cells that may cause dryness or dullness.

Dear, Klairs also offers a variety of serums, moisturizers, and masks that target specific skin concerns such as acne, dark circles, and uneven skin tone. Their Vitamin C serum is an antioxidant-rich formula designed to brighten the complexion and improve overall skin health.

With consistent use over time, you can expect to see noticeable improvements in the texture and appearance of your skin. If you’re looking for a brand that prioritizes natural ingredients without compromising on effectiveness, look no further than Dear, Klairs.

11. Sulwhasoo

Now that you know all about Dear, Klairs and their amazing skincare products, it’s time to move on to the next brand on our list – Sulwhasoo. This Korean cosmetic brand has been around for over 50 years and is known for using traditional Korean herbs and ingredients in its products.

One of Sulwhasoo’s most popular products is their Concentrated Ginseng Renewing Cream EX. This cream contains ginseng extract, which is known for its anti-ageing properties and ability to brighten skin tone. The cream also includes snail secretion filtrate, an ingredient that helps to hydrate and soothe the skin. In addition to these key ingredients, the Concentrated Ginseng Renewing Cream EX also contains a blend of antioxidant-rich botanicals that help protect the skin from environmental stressors.

If you’re looking for a luxurious moisturizer that can help improve your skin’s texture and tone, this product may be worth trying out.

Another great option from Sulwhasoo is their Essential Rejuvenating Eye Cream EX. This eye cream is designed specifically to target dark circles and fine lines around the eyes. It contains red pine extract, an antioxidant-rich ingredient that helps improve elasticity and firmness in the delicate skin around the eyes.

The Essential Rejuvenating Eye Cream EX also includes a blend of other botanicals, such as ginger root extract and honey extract, which work together to hydrate and nourish the eye area. If you struggle with dark circles or puffiness under your eyes, this eye cream may earn a spot in your daily skincare routine.

12. The Face Shop

If you’re a skincare junkie, you’ve probably heard of The Face Shop – a popular Korean brand that offers a wide range of products for all skin types and concerns. Established in 2003, the brand prides itself on using natural ingredients to create effective formulas that cater to each individual’s specific needs.

One of their most popular lines is the Rice Water Bright collection, which features cleansing foam, cleansing oil, and toner that are all formulated with rice water extract. This ingredient is known for its brightening and moisturizing properties, making it perfect for those who want to achieve a glowing complexion.

Additionally, The Face Shop also offers sheet masks infused with various natural extracts such as green tea and honey to target different skin concerns like hydration or soothing irritation. With affordable prices and quality ingredients, it’s no wonder why The Face Shop has become a staple in many people’s skincare routines.

13. Mamonde

You may be interested in exploring Mamonde, a Korean skincare brand that incorporates the power of flowers into its products. The brand takes inspiration from the natural beauty of flowers and uses them as key ingredients in their formulations.

Each product is carefully crafted to deliver nourishment, hydration, and rejuvenation to your skin. Mamonde offers a wide range of skincare products including cleansers, toners, moisturizers, masks, and serums.

Their best-selling product is the Rose Water Toner which has been praised for its refreshing and hydrating properties. Another popular product is the Petal Spa Oil to Foam Cleanser which transforms from oil to foam upon contact with water and gently removes makeup and impurities without stripping away moisture from your skin.

Overall, Mamonde’s products are perfect for those who want to incorporate natural ingredients into their skincare routine while achieving healthy glowing skin.

14. Skinfood

Skinfood is a Korean beauty brand that emphasizes the use of food ingredients in its skincare products. They believe that what you put on your skin should be as good for your body as what you eat.

Skinfood uses natural ingredients like avocado, honey, and rice to create effective skincare products that are gentle enough for even the most sensitive skin. One of their most popular products is the Black Sugar Mask Wash Off, which is an exfoliating mask made with organic black sugar granules and enriched with vitamins and minerals to leave your skin feeling soft and smooth.

Another fan favourite is the Royal Honey Propolis Enrich Essence, which contains 63% black bee propolis extract and 10% royal jelly extract to deeply nourish and hydrate the skin. Skinfood offers a wide range of products for every skin type, making it a go-to brand for K-beauty enthusiasts around the world.

15. Nature Republic

Now that you’ve learned about Skinfood, let’s move on to another popular Korean cosmetics brand – Nature Republic. This brand is known for its use of natural ingredients and eco-friendly packaging, making it a favourite among those who prioritize sustainability in their beauty routines.

Nature Republic offers a wide range of products including skincare, makeup, hair care, and body care. Their best-selling items include the Aloe Vera soothing gel, Bee Venom toner, and Super Aqua Max moisturizer.

The Aloe Vera gel has gained popularity for its ability to soothe and hydrate the skin, while the Bee Venom toner is loved for its anti-ageing properties. The Super Aqua Max moisturizer is also a fan favourite as it provides intense hydration without feeling heavy or greasy on the skin.

Overall, Nature Republic offers high-quality products at an affordable price point that cater to various skin types and concerns.

Frequently Asked Questions

What is the history behind the creation of the brand Laneige?

Laneige was created in 1994 by Amore Pacific, one of South Korea’s largest beauty companies. The brand’s focus on hydration and its use of mineral water from the Himalayas helped it gain popularity both domestically and internationally.

Looking for popular Innisfree products? Check out their Green Tea Seed Serum, Jeju Orchid Eye Cream, and No-Sebum Mineral Powder. These items consistently receive high praise from customers for their effectiveness and quality.

What sets Huxley apart from other Korean cosmetic brands?

Huxley stands out among other Korean cosmetic brands due to its focus on incorporating organic, sustainably-sourced ingredients into its products. The brand also emphasizes hydration and protection for the skin.

What is the philosophy behind Pyunkang Yul’s skincare products?

Discover the philosophy behind Pyunkang Yul’s skincare products. Their belief in using only essential, safe ingredients and treating the root cause of skin concerns sets them apart from other Korean cosmetic brands.

Can you recommend any unique products from Missha that are worth trying?

Looking for unique products from Missha? You should try out their Super Aqua Ultra Hyalron Cream, which deeply hydrates the skin, or their Time Revolution Night Repair Probio Ampoule, which helps with anti-ageing and brightening.



Congratulations! You’ve now reached the end of our comprehensive article on the best Korean cosmetic brands of 2023. We hope that this guide has provided you with valuable insights into some of the top beauty products available in the market today.

Whether you’re looking for a glass skin look, sunscreen, skincare, face and eye makeup, or hair care products, there’s something for everyone on this list. From Laneige’s innovative water-based formulations to Innisfree’s eco-friendly approach and Huxley’s unique use of the cactus extract, these brands are leading the way in terms of innovation and quality.

So, what are you waiting for? Start exploring these amazing Korean cosmetic brands and discover your new favourite beauty product today! With so many options to choose from, we’re sure that you’ll find something that suits your needs and preferences perfectly.

Happy shopping!